Pinkinola

A granola bar brand with a puncky rock spirit.

This class was a project from Graphic Design 2.

Punkinola is a brand and word made with ‘Punk’ and ‘Granola’. There were two categories: product and aesthetic. I chose granola bars and grungy/punk to challenge myself.

Research and Sketches

Because I was not used to punk or grunge, I had to do a lot of research before starting the project.
As I did my research I connected the keywords to bold colors including black and white, graffiti-like font,
rock music, and destroyed or damaged textures.

Logo

At first, I struggled to create a logo for Punkinola because it was my first time making a logo.

After a few edits, I decided a wordmark logo would work the best, and the mouth would work better
as a flavor so I could add more elements to the brand.

Ver. 1

Packaging & Ad Mockups

Ver. 2

Fall 2022

Designed by Jhulee Park

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