Pinkinola
A granola bar brand with a puncky rock spirit.
This class was a project from Graphic Design 2.
Punkinola is a brand and word made with ‘Punk’ and ‘Granola’. There were two categories: product and aesthetic. I chose granola bars and grungy/punk to challenge myself.
Research and Sketches
Because I was not used to punk or grunge, I had to do a lot of research before starting the project.
As I did my research I connected the keywords to bold colors including black and white, graffiti-like font,
rock music, and destroyed or damaged textures.
Logo
At first, I struggled to create a logo for Punkinola because it was my first time making a logo.
After a few edits, I decided a wordmark logo would work the best, and the mouth would work better
as a flavor so I could add more elements to the brand.
Ver. 1
Packaging & Ad Mockups
Ver. 2
Fall 2022
Designed by Jhulee Park