Mettle:

an ability to cope well with difficulties or face a demanding situation spirally and resiliently.

For Graphic Design 3,

We had to create a brand with logos, deliverables, an advertisement video, and a website prototype.
As a person who always had difficulties when finding pants that fit, and had to spend even more money
to tailor, I wanted to create a solution to my struggles.
Eventually I designed a brand that makes custom pair of jeans that fits perfectly on you!

Logo

These two are the final logos. I wanted to use a crown button as a mascot because everyone deserves to get
a crown after difficulties, especially after finding the pants that fit perfectly.

Brand Identity

This section includes the story behind the creation, brand colors, fonts, logos, and personas for research.

Brand Story

This section has the details about the brand, why it’s important, and why it’s perfect for you!

Deliverables

Deliverables include packaging, a website, and an advertisement video.

Advertisement Video

All footage is stock footage or taken by myself. The video was edited in After Effects.

Website

Click the link below to check out the website prototype!

https://xd.adobe.com/view/5242715f-ed46-41ad-b9d1-b9959b378dc2-0711/

Fall 23

Designed by Jhulee Park

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